Our Amp Agency client, Fujitsu, came to us with a problem to solve. The company had been purchased by Ricoh, and the entire brand was undergoing a name change. Our goal was to come up with an innovative, ground-breaking campaign to announce the name change. Hours of brainstorms, dozens of concepts, eight creatives, two client presentations and one macaw later, we had a 60 second spot.

Nothing’s changing, but the name.